Alexandre Duarte
alexandreduarte@fcsh.unl.pt

PhD in Communication Sciences, Alexandre Duarte is a Professor at NOVA University Lisbon, a researcher at ICNOVA/UNL, and an Invited Professor at Portuguese Catholic University.

Former Tutor at the Young Marketers Academy of the EUROBEST Festival, CEO of RESTART – Institute of Arts and Creativity, and an advisor to SUPERBRANDS Portugal.

Since 2013, he has served on the board and the research committee of EDCOM (European Institute for Commercial Communications Education). Since 2024, he has been the Coordinator at the Advertising Working Group of the Portuguese Association of Communication Sciences – SOPCOM. 

Research unit: NOVA Institute of Communication (ICNOVA)

Training
YearDegreeInstitutionArea
2014DoctorateUniversidade do MinhoCiências da Comunicação - Comunicação Estratégica e Organizacional
  • Brand Impact on the Perception of Colours and Archetypes  
  • Brand Positioning Strategies  
  • CEO Activism in Portugal  
  • Destinations, Experiences, and Places  
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