Ana Margarida Barreto

Office: B506

Ana Margarida Barreto is Assistant Professor in the Department of Communication Sciences at the Faculty of Social Sciences at Universidade Nova de Lisboa. She holds a PhD in Communication Sciences, Strategic Communication variant, and she carried out post-doctoral studies at the Universidadede Tel Aviv. For the past years she was visiting scholar at the following universities: Kings College of London, Columbia University, University of Texas at Austin and Westminster University.

She is also the founder and coordinator of the research group on Strategic Communication and Decision Making Processes at ICNOVA. This group aims to study the use of planned, controlled, and persuasive communication, with a view to achieving organizational objectives (commercial, social or political), from a holistic view of communication.

She was twice awarded as Outstanding Reviewer at the Emerald Literati Network Awards for Excellence (2015 and 2017).

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  • Place Branding  
  • Away from the mainstream  
  • Medición del Brand Equity con Social Media  
  • O impacto da Comunicação Externa da GNR na perceção de Liberdade e de Segurança  
  • O Impacto do canal de compra nas compras não planeadas  
Information not yet updated.
Information not yet updated.